Ask the players to take 5–10 minutes to write ideas about opportunities on sticky notes.Ħ. At the top right of the quadrant, write the word “OPPORTUNITIES” and draw a picture. Ask the players again to take 5–10 minutes to quietly generate ideas about weaknesses around the desired end state and write them on sticky notes.ĥ.
At the bottom left of the quadrant, write the word “WEAKNESSES” and draw a picture depicting that concept. (Yes, you’re allowed to exaggerate.) Ask the players to take 5–10 minutes and quietly generate ideas about strengths they have with respect to the desired end state and write them on sticky notes, one idea per sticky note.Ĥ.
For example, for “STRENGTHS” you might draw a simple picture of someone holding up a car with one hand. At the top left of the quadrant, write the word “STRENGTHS” and draw a picture depicting that concept. If you think the complexity of the discussion and the number of players warrants more quadrants, create as many as you’d like.ģ. Create a separate four-square quadrant using four sheets of flip-chart paper. Before the meeting, write the phrase “Desired End State” and draw a picture of what it might look like on a piece of flip-chart paper.Ģ. So, if you need to evaluate your organization or team’s current likelihood of success relative to an objective.ġ. When we understand those conditions, we can influence what comes next. It gives us an opportunity to gauge approaching opportunities and dangers, and assess the seriousness of the conditions that affect our future. The SWOT Analysis is a long-standing technique of looking at what we have going for us with respect to a desired end state, as well as what we could improve on. In business, it can be easier to have certainty around what we want, but more difficult to understand what’s impeding us in getting it.
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